By AFAYO SHADRACH BETHEL

Experts in the coffee sector have attributed the low coffee consumption in Uganda to the limited marketing of the products locally, calling for the need to intensify the promotion of the product in the country.

The remarks were made as the Uganda Coffee Development Authority signed a memorandum of cooperation with the Private Sector Foundation Uganda.

Speaking at the event, the vice chairperson at Private Sector Foundation Victoria Ssekitoleko, said although the coffee value chain has directly impacted many families, many have never tried coffee due to the myth surrounding the product.

Dr. Emmanuel Iyamulemye, managing director Uganda Coffee Developement Authority said that the memorandum will help to drive the coffee sector forward and to establish a mutual cooperation in the coffee sub sector regarding production, productivity, marketing, policy environment, research and coffee business.